Imagined by studio Deux-Cé, the Campings Liberté identity is built around primary colors and simple geometric shapes - triangles and circles - which combine to form friezes, checkerboards or headboards. This simplicity of form reflects the spirit of the campsite. Familiar, practical and self-evident, these essential codes reconcile sardine aficionados and new campers.
"Comfort for every pack" could be the motto of Campings Liberté, determined to combine modern comfort with the nostalgia of outdoor vacations.
It all starts with the reception area, the starting point and nerve center of outdoor vacations. The spirit of the hotel lobby is there, and with it, the feeling of being truly welcomed. With its practical objects, attentions and friendly goodies.
Just as he brought good-value hotels back into fashion, Adrien Gloaguen, founder of the Touriste Group, is restoring the authenticity and identity of outdoor vacations.
With design, fine dining, service and the right price positioning, he is now applying what has made his dozen hotels so successful to the world of camping.
Eating local, quality food at the campsite is one of the aims of Campings Liberté, with its restaurants, snack bars and food-trucks. No burgers or pizzas, here the emphasis is on local produce, with a simple, high-quality menu.
Campings Liberté is open to the outside world, offering a short but regional list of excursions and sporting and cultural activities. Depending on the site and the region, this can take the form of a mini-market by night with local craftsmen, story-telling evenings with old hands recounting the local flora and fauna, or outdoor sports competitions.
